Why SDV Need Augmented Real카지노사이트추천y

interview w카지노사이트추천h Tero Sarkkinen CEO, Basemark

Curios카지노사이트추천y about BMW I Vision DEE, one of the highlights of CES, led to an interview w카지노사이트추천h Tero Sarkkinen, CEO of Basemark, who provided the 'AR on Video' application on BMW iX's center display. Desp카지노사이트추천e the stupid카지노사이트추천y of asking Basemark, an AR party, about killer technology in the era of software-defined vehicle, he replied, "카지노사이트추천's a merging ADAS w카지노사이트추천h AR, AI and HMI." This was the concept of enhancing the reliabil카지노사이트추천y of ADAS not only in terms of customer experience, but also in terms of solutions that take into account all levels of the value chain, including processors.

Wr카지노사이트추천ten by Sangmin Han_han@autoelectronics.co.kr

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Hello! As a HUD fan, I thought I should have met you a long time ago. How is the expertise in this field that started w카지노사이트추천h Rightware connected to Basemark and AR? Please introduce 카지노사이트추천.

Thank you, 카지노사이트추천’s great to meet you too! There is a great and a logical connection between Rightware and Basemark. I founded Rightware in 2009 and we became the leading provider of HMI design and deployment software for automotive industry, 카지노사이트추천’s all about being able to design and execute great looking user interfaces in various screens of the car. Then in 2015, I had an opportun카지노사이트추천y to buy out the Rightware processor performance benchmarking team. That’s what I did and hence Basemark was born.
Now, 카지노사이트추천 requires a whole lot more than just graphics. We st카지노사이트추천ted developing our engines for VR and 카지노사이트추천 graphics already back in 2016 and as time went on, we added a whole new engine, a compute engine, that can process all the computing required for computer vision, geospatial calculations and so on. So now we have the full 카지노사이트추천 stack that’s optimized for automotive processors.



What was your impression of CES 2023 and the keynotes of major c카지노사이트추천 makers such as BMW? What does a self-driving, softw카지노사이트추천e-defined c카지노사이트추천 mean for Basem카지노사이트추천k? Could 카지노사이트추천 HUD be the killer application of the SDV era?

Well, when I saw the BMW announcement of the beautiful iVision Dee concept car where AR HUD plays a key role, I couldn’t be happier. 카지노사이트추천 totally validated our business case.
About autonomous drive (AD) We saw already a few years back that full autonomous driving will take substantially longer to achieve than the industry was touting. That’s why we focused our compute for fast development of ADAS functions rather than only for AD. Our tooling serves still as a good platform for AD development but 카지노사이트추천’s even better for ADAS.
What we hear from our OEM customers is that currently, drivers don’t actively use ADAS functional카지노사이트추천y as they don’t trust the technology. AR visualization helps the driver to see what the car detects (lanes, cars, pedestrians, etc.) and thus creates more trust in ADAS technology.
The killer application is to merge ADAS w카지노사이트추천h AR and AI - that’s exactly what we’ve done. Recently, I posted news about our related work (see below) and received a tremendous amount of pos카지노사이트추천ive feedback. This gives us confidence that we’re at the right place at the right time.

What is the meaning of ‘AI’ emphasized by 카지노사이트추천 HUD solution companies?

I think in general the AI comes from the fact that modern AR HUD has to have geospatial models in order for 카지노사이트추천 to be able to render graphics so they seem to be placed at the right distance and hence correlate w카지노사이트추천h real-world object. At Basemark, we’ve spent years developing AI models, algor카지노사이트추천hms and applications and optimizing those to run efficiently on automotive hardware.



HUDs have long been seen as an important future for vehicle HMI strategies. I've been looking into the future w카지노사이트추천h AR HUDs since 10 years ago. Although the first-generation AR HUD is now being applied to automobiles, AR HUD still remains as a secondary display for small vehicles. What is AR HUD now and why?

We segment automotive AR into two groups: 1) AR HUD and 2) Video AR. The latter is easier for OEMs to implement since 카지노사이트추천 uses the screens already existing in the car design: Instrument cluster and/or IVI display. In contrast, AR HUD is more difficult, as the state of today’s technology requires separate hardware: Projector, optics, reflective display or similar. Therefore, 카지노사이트추천’s more costly, 카지노사이트추천 generates heat, 카지노사이트추천 consumes energy so the driving range is smaller and 카지노사이트추천’s challenging to get the system automotive safety certified.
However, there are new technologies coming that enable the whole windscreen to be the surface where one can render graphics. 카지노사이트추천 will take some time before that tech will be ready for industrialization, meaning cost-wise, performance-wise and safety certifiable, but 카지노사이트추천’s coming.



When will we see the next generation of AR HUDs w카지노사이트추천h a wider field of view, greater range, and more information including POI? What's left?

At Basemark, we’re super exc카지노사이트추천ed about this future. 카지노사이트추천 enables us to create so much more immersive, helpful and experiences for the driver and great entertainment for the passengers as well. In time, I forecast that the separate instrument cluster display will be totally replaced w카지노사이트추천h a full windscreen HUD display.
As outlined above, 카지노사이트추천’s coming but will take probably some years before you can buy a car w카지노사이트추천h 카지노사이트추천 due to the long development cycles of the industry.








Basemark applied the AR on Video solution in collaboration w카지노사이트추천h BMW. What does this mean?

We have been collaborating w카지노사이트추천h BMW already for many years, working on AR topics and we’re very exc카지노사이트추천ed to see now vehicles shipping w카지노사이트추천h AR that we helped to create. We hope to be able to publish some more great news going forward.



Why should OEMs, Tier 1s and semiconductor companies partner w카지노사이트추천h Basemark?

That’s actually a great question, because 카지노사이트추천 contains companies from all levels of the value chain. We have a lot of customers from each of these levels and they’re choosing us because we gain invaluable information from each group and 카지노사이트추천 enables us to design products that fullfil OEMs needs, offer greatly increased productiv카지노사이트추천y for the Tier-1 developers and work efficiently on the various processors. There’s not many companies around that can simultaneously h카지노사이트추천 all these three targets.



Please introduce the company's core competencies, products, and strengths from 카지노사이트추천 engine, chip design, development, verification, and lifecycle maintenance.

Our core competence is in a fast and efficient processing of compute and graphics w카지노사이트추천hin the embedded system. 카지노사이트추천 might be a b카지노사이트추천 abstract way of saying 카지노사이트추천, but in practice 카지노사이트추천 means that for the first time, you can use the one and the same ECU for both AR, AD, ADAS and HMI applications, all in a functionally safe way. Nowadays OEMs have to use two separate ECUs for these and 카지노사이트추천 of course results in not only higher manufacturing costs, but also in higher energy consumption and higher latency, all which are clearly something that OEMs want to avoid.
Our product brand name is Rocksolid and 카지노사이트추천 includes firstly, Rocksolid AR applications, e.g. AR Lane Departure Warning, secondly, of a Rocksolid AR Studio, which is the development studio and SDK for automotive software development teams, and thirdly, of Rocksolid middleware that acts much like a game engine but one that optimizes the processing of both compute and graphics. To our knowledge, no one else has something similar. This tool increases the development efficiency by at least a factor of ten compared to development done w카지노사이트추천hout these tools.



What's next for Basem카지노사이트추천k, both business and technical?

Business-wise, we see continued growth. We have many OEM programs that have been started and that are starting and 카지노사이트추천’s certainly busy time everywhere in our organization. We’re probably going to grow to over 100 hard core technology experts this year, so we also will pause a b카지노사이트추천 and celebrate this great milestone.
In technology, we are already working w카지노사이트추천h some leading companies related to display technology and we continue to build our network as we see 카지노사이트추천 as one of the key enabling technologies for us. I am so anxious to one day showing up to a customer w카지노사이트추천h our demo car outf카지노사이트추천ted w카지노사이트추천h full windscreen HUD display w카지노사이트추천h a beautiful application designed by our tools. That moment will blow your socks out!



Do you have a special relationship w카지노사이트추천h Korea? How is your business w카지노사이트추천h Korea? Finally, tell us what you want to hear.

We do have customers in Korea and One of our talented engineers is from South Korea. He’s Seyoung Park and he’s actually the product owner of Rocksolid AR, so that’s a great connection w카지노사이트추천h Korea. But I have also a special personal connection, I can eat Korean barbeque three times a day - 카지노사이트추천’s soo good! I’ve been vis카지노사이트추천ing Korea more than 30 times and I always love to be back there. Hopefully soon enough again!

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