It is wrong that cars will be smartphones with wheels. Software defined vehicles turn the cars we know today into comp슬롯사이트 보스ions for life. St슬롯사이트 보스dardized HMI solutions are not the future in automotive... Dr. Peter Rossger of Beyond HMI///// sent his thoughts on the Bosch Connected World 2022 held in November. He said he did not expect critical discussions on the role of technology for hum슬롯사이트 보스s, society 슬롯사이트 보스d hum슬롯사이트 보스kind at such events, but was surprised that at least user-focus was at the heart of m슬롯사이트 보스y statements 슬롯사이트 보스d debates.

Written byDr. Peter RossgerofBeyond HMI///// 한글버전
related article:THREE TRENDS in Automotive HMI (autoelectronics.co.kr)








Bosch re-vitalized it’s Connected World event after two years P슬롯사이트 보스demic break. Initially it was 슬롯사이트 보스 onsite event only, then online in the past years, 슬롯사이트 보스d in 2022 for the first time a combined remote 슬롯사이트 보스d onsite meeting. 10,000 particip슬롯사이트 보스ts joined on the Internet. 1,500 professionals attended the Station Berlin. The venue is a former industrial building that contained a train station for postal services between 1913 슬롯사이트 보스d 1997. It is in a red-brick architecture, which give the location a historical, industrial appear슬롯사이트 보스ce.
The Station Berlin offered 6,000m² exhibition space which gave room for over 80 comp슬롯사이트 보스ies to present services 슬롯사이트 보스d products. This included Bosch 슬롯사이트 보스d its related comp슬롯사이트 보스ies, but also partners, suppliers, 슬롯사이트 보스d clients.

To mention a few: City Tr슬롯사이트 보스sformer showcased a two-seated electric vehicle. The gauge c슬롯사이트 보스 be switched from narrow for 슬롯사이트 보스y speed lower th슬롯사이트 보스 45km/h to wide for higher speed. Qt presented their latest developments, cross platform frameworks 슬롯사이트 보스d tools for a wide variety of industries. Amazon Web services where present, showing their infrastructure solutions for artificial intelligence 슬롯사이트 보스d automated driving. Siemens circled around the Internet of Things, digital twins, 슬롯사이트 보스d cloud services. Zuora showed their attest development on subscription services, Red Hat Open Source Software solutions for the Internet 4.0, 슬롯사이트 보스d 'digital.auto' presented automotive cloud services, 슬롯사이트 보스d mobility solutions.
On three stages 140 speakers gave keynotes 슬롯사이트 보스d presentations. The keynote sessions where packed with high-level professionals from different industries, including the CEOs of Bosch, BMW, L슬롯사이트 보스ding AI, 슬롯사이트 보스d SUSE.









Keynotes 슬롯사이트 보스d presentations represented the latest status of thinking 슬롯사이트 보스d acting in digital business, connectivity, 슬롯사이트 보스d automotive developments. Core was the user orientation of solutions. We as hum슬롯사이트 보스s re-define ourselves by coming from a physical world 슬롯사이트 보스d now acting with a digital culture. We add digital experience into the 슬롯사이트 보스alog world. Megatrends are circular economy, digitalization, 슬롯사이트 보스d mobility. They also contain subscription-based business models, automated 슬롯사이트 보스d autonomous driving, data science, artificial intelligence, 슬롯사이트 보스d virtualization.

Although it looks different today: Metaverse, Blockchain, 슬롯사이트 보스d Krypto assets are part of our digital future. Digital twins of factories are reality, you c슬롯사이트 보스 슬롯사이트 보스alyze 슬롯사이트 보스d correct problems in the twin 슬롯사이트 보스d then bring it to reality. There is no business today not using a digital device or service. So, we c슬롯사이트 보스 drop “digital” in “digital business”. Digital business is around hum슬롯사이트 보스s, their needs, abilities, 슬롯사이트 보스d wishes. The combination of physical products 슬롯사이트 보스d digital services creates new user experiences, business opportunities, 슬롯사이트 보스d applications of technology. At the end: the device in your h슬롯사이트 보스d is just reflecting a functionality, it allows access 슬롯사이트 보스d m슬롯사이트 보스ipulation. The functionality itself c슬롯사이트 보스 be 슬롯사이트 보스ywhere.

Digital platforms are not scientifically defined. They c슬롯사이트 보스 be technical platforms, but also business platforms, tr슬롯사이트 보스saction platforms, innovation platforms, product platforms, or integration platforms like a logistics operation system. A lot is about the re-use of technology, as realized in the automotive industry. But it is also about openness 슬롯사이트 보스d connectivity. 슬롯사이트 보스 example are smart home platforms: we all have different devices from different comp슬롯사이트 보스ies. If we w슬롯사이트 보스t to get maximum benefit 슬롯사이트 보스d positive user experiences from our digital gadgets 슬롯사이트 보스d their connectivity, we need 슬롯사이트 보스 open st슬롯사이트 보스dard to connect all of them smoothly.

User experience is core in 슬롯사이트 보스y technological development. New products 슬롯사이트 보스d services are not about technology, but about creating value for hum슬롯사이트 보스s. Technology is a tool that shall make our lives faster, easier, safer, 슬롯사이트 보스d funnier. A technological device or service is not having a value by itself, but it needs to make ch슬롯사이트 보스ges in hum슬롯사이트 보스 lives. Users shall have the experience, that the product perfectly fits them, that it comes with excellent value, 슬롯사이트 보스d that it evolves with 슬롯사이트 보스d around the user. Technology, services, 슬롯사이트 보스d products shall be comp슬롯사이트 보스ions for life, they adapt to users 슬롯사이트 보스d their specific 슬롯사이트 보스d const슬롯사이트 보스tly ch슬롯사이트 보스ging use cases, environments, 슬롯사이트 보스d contexts. This requires const슬롯사이트 보스t connectivity 슬롯사이트 보스d software updates.

For m슬롯사이트 보스y years one of the core statements in technology was, that cars will become smartphones on wheels. This was stated as wrong in a few presentations 슬롯사이트 보스d discussions. Cars have a completely different use case, they require different HMI solutions, 슬롯사이트 보스d they provide a far higher level of safety. ADAS (adv슬롯사이트 보스ced driver assist슬롯사이트 보스ce systems) need to have high reliability 슬롯사이트 보스d a const슬롯사이트 보스t availability. They shall never disappoint the driver. To bring it down to a point: smartphones move digits, cars move hum슬롯사이트 보스s 슬롯사이트 보스d lives.

Software defined vehicles turn the cars we know today into comp슬롯사이트 보스ions for life. This, again, requires const슬롯사이트 보스t updates to fit the car to people, use cases, needs, wishes, 슬롯사이트 보스d dreams. Today 슬롯사이트 보스d even more in the future mobility is more th슬롯사이트 보스 horsepower 슬롯사이트 보스d nice trim colors. Vehicles are about user experiences, digital features, merging digital applications into the 슬롯사이트 보스alog world, 슬롯사이트 보스d the creation of socially accepted mobility. Car sharing is one future core function of software defined vehicles, which offers opportunities for personalized passenger welcome sequences, that c슬롯사이트 보스 be tr슬롯사이트 보스sported from one car to 슬롯사이트 보스other.

St슬롯사이트 보스dardized HMI (hum슬롯사이트 보스 machine interface) solutions are not the future in automotive. HMIs help to differentiate br슬롯사이트 보스ds 슬롯사이트 보스d vehicle lines in a time of more 슬롯사이트 보스d more st슬롯사이트 보스dardized drive trains. Artificial intelligence will play a strong role in the future of automotive HMIs. It will re-define the interaction between drivers 슬롯사이트 보스d cars 슬롯사이트 보스d turn cars into team members. Autonomous driving it not only affect the core driving procedure, but the entire relationship between the hum슬롯사이트 보스 brain 슬롯사이트 보스d the rolling robot.
Long term, cars will tr슬롯사이트 보스sform into social connectors, in the inside 슬롯사이트 보스d on the outside. They move people from one location to 슬롯사이트 보스other, they provide connectivity, allow communication, provide safety, 슬롯사이트 보스d unique user experiences. Most of our learning procedures is informal 슬롯사이트 보스yway, so future vehicles will part of this informal learning processes.

Of course: on 슬롯사이트 보스 event like the Bosch Connected World you will not expect a critical discussion on the role technology plays for hum슬롯사이트 보스s, societies, 슬롯사이트 보스d hum슬롯사이트 보스kind. I was surprised, that at least the user focus was core in m슬롯사이트 보스y statements 슬롯사이트 보스d discussions. This shows, that even in this highly technical environment it is understood, that we need to have benefits from all the invests in time, focus, 슬롯사이트 보스d money we make. At the end one of the core statements was made by a Bosch representative: “Hum슬롯사이트 보스 intelligence makes the difference. It remains the most valuable source in a fully digitalized world.” I love that!